Why All Small Businesses Need a Trademark

As a trademark and business attorney, the most common question I get asked is, “Does my small business really need...

11 January, 2021

Supreme Court Rules that There Is an Exception to the “No Generics” Trademark Restriction

If you have been following this blog for a while, you know there are a few basic rules that determine...

20 August, 2020

The Journey Ends Here: Classic Rock Group in Conflict Over Who Owns the Band’s Name

We all know Journey’s classic hit, “Don’t Stop Believin’” from weddings, graduations, and karaoke fame. Although the band’s famous tunes are instantly...

11 March, 2020

#FAQ: Can I Trademark My Business’ Hashtag?

At The Brand Protected ®, we are always getting questions from business owners about how to best protected hashtags. Hashtags are a...

20 November, 2019

Understanding IP: What’s So Valuable about Your Brand?

At The Brand Protected ®, we work with business owners, creators, and innovators of all kinds. Time and time again,...

25 March, 2019

Protect Your Brand by Policing Your Mark

Your brand is an investment.  You spent time, money, energy, and effort developing your business’ reputation and the signature marks...

18 March, 2019

How to Keep Your Trademark Alive Through Renewals

If you registered your trademark with the USPTO in the last six years, this article is for you. If you...

18 February, 2019

Navigating the Trademark Application Process

You are ready! Finally, you’ve hammered out your business idea, name, and structure. You’ve developed your goods or services, and...

14 January, 2019

What’s in a Name? Turns Out, a Whole Lot

As you start your business, coming up with a great product or service was likely the easy part. You knew...

14 December, 2018

Start Smart: What is the Difference Between Your Brand and a Trademark?

What is a Brand? As you launch your business, one of the first things you will do is start developing a...

07 December, 2018