Boutique Law Firm


The Brand Protected® is an experienced and detail oriented practice in intellectual property law and estate planning matters.  Our firm specializes in trademarks, copyrights, licensing, business contractual and proprietary laws, website privacy and compliance, intellectual property monitoring and maintenance, and advises individuals on asset protection through estate planning.

Our team collaborates with entrepreneurs, enterprises and individuals to effectively navigate the pertinent laws and complex regulations that can come into play when protecting their company brand or personal assets.

Meet with Your Local Law Experts
The Brand Protected Mission

Our Mission

Our mission is to help individuals legally launch, protect and own their brands and assets by providing accessible resources and comprehensive solutions that are readily available to them.

Our Core Values







Lourdes Hilliard

Lourdes Hilliard, principle of The Brand Protected®, is a skilled and experienced attorney with over 16 years of expertise in the industry. She practices intellectual property nationwide and estate planning in the states of Florida and New Jersey and is also admitted to practice before the United States District Court for the Southern District of Florida.


Lourdes has worked extensively in matters involving intellectual property protection with USPTO, trademark maintenance and licensing, business contracts, wills and trusts and probate law. Through one-on-one legal counseling, she collaborates with clients to realize their personal and business goals. This includes brand protection through business development, structured intellectual property ownership and transactions, business agreements, trademark licensing programs, domain and web content protection and estate and business planning. She has spoken and advised on legal topics related to protection of intellectual property using blockchain technology and Brand Protection for the Little Guy. In addition to her legal expertise, Hilliard is a Certified Small Business Consultant and  a Certified Licensing Specialist.

Lourdes Hilliard, ESQ
Educational Background at The Brand Protected

Educational Pedigree

Lourdes attended Florida’s top universities, including the University of Florida, Florida International University, and University of Miami.


She graduated with Honors from the University of Florida with a degree in Liberal Arts and a minor in Secondary Education. She left an indelible mark on the University of Florida graduating as UF’s Outstanding Female Leader, the top leadership award bestowed by the university. She was also inducted into the University of Florida Hall of Fame.


She went on to obtain a Master’s in Business Administration, with Honors, from Florida International University. In 2004, she received her Juris Doctorate from the University of Miami, graduating Cum Laude.


The Brand Protected gives a portion of firm profits back to our community. Produced With Purpose® is a non profit organization committed to providing experiences where young people develop their entrepreneurial thinking and approach by bringing their products and services to market.

Brand Protected Affiliations and Accolades

Affiliations and Accolades

Our firm is proud to serve and work with the following prestigious organizations:

American Intellectual Property Law Association – IP Transaction Committee

Produced With Purpose®, Board Member

Blockchain Council

Qualified Licensing Practitioner with Licensing International

Dade County Bar Association – Volunteer for Dade Legal Aid Put Something Back

Arts and Business Council of Miami, Board Member

Florida Bar Association

New Jersey Bar Association