Use It or Lose It: Maintaining Your Trademark

In the world of creative business, there aren’t too many assets that follow the old rule, “Use it or lose...

08 March, 2019

How to Keep Your Trademark Alive Through Renewals

If you registered your trademark with the USPTO in the last six years, this article is for you. If you...

18 February, 2019

Navigating the Trademark Application Process

You are ready! Finally, you’ve hammered out your business idea, name, and structure. You’ve developed your goods or services, and...

14 January, 2019

What’s in a Name? Turns Out, a Whole Lot

As you start your business, coming up with a great product or service was likely the easy part. You knew...

14 December, 2018

Brand vs. Trademark: What’s the Difference?

When starting a small business there is a lot to consider. Arguably, one of the most important decisions to make...

06 March, 2015

What’s In a Name?

  “What’s in a name? That which we call a rose by any other name would smell as sweet.” This famous...

13 January, 2015