BRAND MONITORING

Brand Monitoring for Trademarks, Copyrights and all Brand Assets.

INTERNATIONAL AND NATIONWIDE BRAND ASSET MONITORING

THE STRENGTH OF YOUR INTELLECTUAL PROPERTY IS DETERMINED BY A COMPREHENSIVE MONITORING PLAN.

If you want to keep track of your company’s goodwill, this is the perfect tool! Brand identity is essential to the success of any business, no matter its size and no matter the kind of products or services it provides. Brand monitoring can help business owners keep track of how the Internet is reacting to their brand. It can also alert trademark owners to possible infringement as soon as it happens. In the case of trademark, it is important for owners to police their trademark so that they do not lose ownership rights through abandonment, misuse, or genericide.

Our brand monitoring services are provided on a monthly basis and cover the US and other territories.

WORLDWIDE OR NATIONWIDE
COMPREHENSIVE WATCH

USPTO OFFICIAL
GAZETTE

USPTO PENDING
APPLICATIONS

IMAGE CONTROL
AND POLICING

MONTHLY REPORTING TO DELIVERED TO YOUR INBOX

LEGAL COUNSELING ON RIGHTS AND APPROPRIATE STEPS

More Info About Brand Monitoring

Why Does Brand Monitoring Matter?

Brand protection can help business owners see how well their message is reaching their target audience. It shows businesses what works and what does not, as well as what is on audiences’ minds and which other brands are competing for the audience’s attention. It also helps business owners catch copycats and trademark infringers before they have a chance to cause serious financial damage to the original owner of the idea.

What Territory Does the Watch Cover?

Business owners who have their brands monitored can choose the scope of the brand monitoring they want. Some options include a Worldwide Comprehensive Watch and a Nationwide Comprehensive Watch. Companies that exclusively conduct business in South Florida might consider localized brand monitoring strategies.

How Often Should Brands be Monitored?

Truly effective brand monitoring takes place on an ongoing basis. You should have your brand monitored monthly.

What Elements of a Brand Should be Monitored?

This is a non-exhaustive list of elements of a brand that it can be useful to monitor:

Searches for the brand name and its trademarked phrases in the relevant geographic areas

User-generated content that refers to the brand

SEO performance and social media presence of the brand’s main competitors

New trademark applications related to your brand

Unauthorized use or imitation of trademarked intellectual property in a way that infringes on the trademark

What Should I Do if I Find Another Person Using My Brand?

If someone else is using the trademarked names, images, and slogans associated with your brand for commercial purposes without your consent, you should contact an intellectual property lawyer. Ways that your lawyer can help you include sending a cease-and-desist letter, engaging in trademark infringement litigation, and conducting a Digital Millennium Copyright Act (DMCA) takedown of the unauthorized content.

What do I need to get started?

To get started with brand monitoring, gather the IP asset information such as registration, creation, or description and simply click here.