In the world of creative business, there aren’t too many assets that follow the old rule, “Use it or lose......
THE STRENGTH OF YOUR INTELLECTUAL PROPERTY IS DETERMINED BY A COMPREHENSIVE MONITORING PLAN.
If you want to keep track of your company’s goodwill, this is the perfect tool! Brand identity is essential to the success of any business, no matter its size and no matter the kind of products or services it provides. Brand monitoring can help business owners keep track of how the Internet is reacting to their brand. It can also alert trademark owners to possible infringement as soon as it happens. In the case of trademark, it is important for owners to police their trademark so that they do not lose ownership rights through abandonment, misuse, or genericide.
Our brand monitoring services are provided on a monthly basis and cover the US and other territories.
Brand protection can help business owners see how well their message is reaching their target audience. It shows businesses what works and what does not, as well as what is on audiences’ minds and which other brands are competing for the audience’s attention. It also helps business owners catch copycats and trademark infringers before they have a chance to cause serious financial damage to the original owner of the idea.
Business owners who have their brands monitored can choose the scope of the brand monitoring they want. Some options include a Worldwide Comprehensive Watch and a Nationwide Comprehensive Watch. Companies that exclusively conduct business in South Florida might consider localized brand monitoring strategies.
Truly effective brand monitoring takes place on an ongoing basis. You should have your brand monitored monthly.
This is a non-exhaustive list of elements of a brand that it can be useful to monitor:
Searches for the brand name and its trademarked phrases in the relevant geographic areas
User-generated content that refers to the brand
SEO performance and social media presence of the brand’s main competitors
New trademark applications related to your brand
Unauthorized use or imitation of trademarked intellectual property in a way that infringes on the trademark
If someone else is using the trademarked names, images, and slogans associated with your brand for commercial purposes without your consent, you should contact an intellectual property lawyer. Ways that your lawyer can help you include sending a cease-and-desist letter, engaging in trademark infringement litigation, and conducting a Digital Millennium Copyright Act (DMCA) takedown of the unauthorized content.
Contact us for proactive brand monitoring and enforcement solutions.