01 Mar Five Essential Terms Your Website Needs
1. Agreement to the Terms
2. Scope of Acceptable Uses
3. Linking to the Website
Protecting your brand is paramount. You don’t want people linking to your website improperly, as this can be one way for competitors and others interested in your failure to co-opt your intellectual property and harm your business. Google has been sensitive to this and has made changes to its browser in an effort to curb these dangers.
4. Information Security
If you’re storing or using personal information, be transparent about the security methods that you’re using. This gives people who are uncomfortable with your level of security the chance to opt out of using your service. For example, if you use two-factor authentication and encryption, but that’s not enough for some people, let them know that. You’d rather not find out later that your security measures were deficient and become liable to every unwitting person that entrusted sensitive information with your company.
5. Disclaiming Liability
Giving specialized information is a good deed, and no good deed goes unpunished. People will ultimately rely on your information as advice and will try to sue you if that advice injures their interests. This problem arises because your expectations differ from those of the users: you think you’re educating people, but they think that you’re advising them. Use a disclaimer to clarify the relationship you’re creating with the user. Make it clear that nothing on your site constitutes advice, and that it’s no substitute for individual consultation with a professional (hopefully you, if that’s your business).
At the end of the day, you should consult an attorney to determine what terms work best for your website’s protection.