Protecting Your Online Marketing

Protecting Your Online Marketing

If you’re like many determined business owners, better marketing strategies is always on your to do list. Perhaps you’re specifically looking to establish your company as an industry leader by building your online presence and reputation. If this sounds like something you’d like to accomplish, there are a few steps you’ll want to consider taking to market your brand online.

Expanding to a New Social Network

It should go without saying that your business needs a strong social media presence. However, understand that Facebook and Twitter aren’t the only social media platforms on which your company should be active. Consider using 2016 to branch out to new and trending social media platforms, such as:

  • Instagram
  • Vine
  • Snapchat

Developing a Content Marketing Strategy

A sound content marketing strategy is a great way to gain new leads, build your reputation within the industry, and increase brand awareness. Specifically, an excellent content brand strategy should involve the publishing of regular content that’s not only relevant but engaging and share-worthy.

Protecting Your Content

No matter what kind of content you create to market your brand online, you’ll want to make sure it’s protected. This is especially true when it comes to written content (such as things you post on your company blog). Often times, competitors will copy-paste your content onto their own blog or otherwise claim it as their own work to avoid having to write their own material. If you post your content on a WordPress blog, consider installing a plug-in such as WP-Protect, which will prevent users from copying text on your blog page. You can also use a service such as Copyscape to check for duplicate content online.

If you post an infographic or other form of media, a competitor may also try to share it on their own website or social media page and claim it as their own. A good way to avoid this is to include your company name somewhere in the content where it cannot be easily cropped out or removed. You may even want to consider obtaining a copyright for the work you create. From there, you can potentially deter thieves from stealing your online content so you can keep the brand protected and broaden the reach of your marketing strategy.