Brand Protection Strategy

Putting in the hours and “sweat equity” to build a successful business is difficult, time-consuming work. Whether you are the manufacturer of a product, or you are providing a particular service, the reputation of your business is a key factor in attracting and securing new clients or customers to ensure that your business grows. This is why the foundation, development and protection your brand is so important.

competitors and your brand

Brand protection is critically important and valuable. If a competitor in your market were to suddenly start using your brand to attract clients, knowingly or not, they are taking clients (and money) from you. If that was not bad enough, this competitor may be providing mediocre services and/or average products under your brand name. Our firm works with you to first set up the proper business structure, both for non-profits and for-profit entities.  Once the business has a solid foundation, we work on protecting the valuable asset that is your company’s brand. We provide in-depth and top-notch legal counsel and strategic protection planning to protect the brand you worked so hard to build. Our protection strategy utilizes two legal tools: Intellectual Property and Contracts. IP protection and contract are used in a market context that is tailored to the specific needs of your business. We understand how key markets operate and are able to drive strategies that should influence your brand’s approach.

How We Protect Your Brand: Intellectual Property

The theft of intellectual property has become rampant with the proliferation of the internet and digital services. Numerous services and products are exposed to intellectual property theft. Brands need a broad intellectual property protection strategy in place to protect this highly sensitive and valuable asset. If there is not a protection plan in place, the business could lose dollars, clients and goodwill due to IP theft. The Brand Protected® works directly with clients to come up with a sound legal strategy to manage, protect and monitor intellectual property of the following information:

  • Your company trademark(s);
  • Your company copyright(s);
  • Personal data provided by your customers or clients; and/or
  • Trade secrets

Full Suite of Services Ready to Protect Your Business

Retaining The Brand Protected® will allow you access to a broad array of services we offer, including:

  • Intellectual Property counseling, monitoring and enforcement;
  • Product and Service licensing;
  • Trademark clearance, filing and prosecution;
  • Trademark maintenance and renewals;
  • Online domain name disputes and privacy;
  • Responding to the United States Patent and Trademark Office;
  • Copyright registration and licensing; and/or
  • Intellectual Propery protection on the Blockchain
  • Drafting and Breaches of legal agreements

We will work to identify valuable intangible assets and potential vulnerabilities within your organization and take appropriate steps to for their security. Afterward, we are available to monitor your brand assets on a monthly basis in order to ensure that your brand isn’t being used by someone else.  Below is a small sample of services that we provide:

  • Comprehensive Trademark Search and Report;
  • Trademark Registration;
  • Office Action Response;
  • Statement of Use;
  • Trademark Assignments;
  • Trademark Renewals;
  • Monthly Trademark Monitoring;
  • Trademark Opposition and Cancellation;
  • Copyright Registration;
  • Trademark Licensing including Publishing Rights;

how we protect your brand: blockchain

Blockchain technology is revolutionizing the way in which financial transactions are handled today. And over the next few years, it could have a slew of implications for the legal world as well.

Invented in 2008 to power the digital currency Bitcoin, blockchain has transformed how financial transactions are stored. In its simplest terms, blockchain is a decentralized electronic ledger that is open to the public. Each block is a record of new transactions that stands on its own, with the successive blocks adding on to the chain and creating a “blockchain.” Recently, intellectual property has captured attention as one area that stands to benefit from the deployment of blockchain technology.

Managing intellectual property could potentially be easier than ever with the advent of blockchain technology. The resistance to fraud and the database-style registry are appealing enough reasons on their own. IP registries in their current iteration are much more expensive to maintain and control. Add in the lower maintenance and administrative costs, and the blockchain could transform the way in which intellectual property is catalogued in the coming years.

Blockchain technology appears to be proliferating, which means it may be a good time to begin exploring and analyzing the potential opportunities that blockchain may create for your start-up. Our team is here to assist you in understanding how this technology can help your small business; and help guide you through the technological innovations that become available while using them to your advantage.

How We Protect Your Brand: Contracts

Spending hours upon hours reading and reviewing the terms of contracts to see if a violation or breach has occurred is not the optimal use of a business owner’s time and efforts. With The Brand Protected®, our goal is to make sure you maintain your focus on building your business, expanding brand awareness and creating efficient products and services. Our legal team specializes in drafting, reviewing and enforcing organizational contracts, including the following:

  • Corporate agreements (Operational, By-Law, Partnerships)
  • Confidentiality agreements;
  • Consulting agreements with third parties;
  • Independent contractor agreements;
  • Joint venture agreements;
  • Licensing agreements;
  • Non-disclosure agreements;
  • Sales agreements;
  • Terms and Conditions;
  • Website privacy policy agreements;
  • Third party solutions such as Amazon, Customs and Border Protection, etc. and
  • MORE!

Have Questions? Contact The Brand Protected®.

As a small business start-up, you deserve and need to have your brand protected to ensure the long-term viability of your business. With The Brand Protected®, you will have peace of mind in knowing that your brand, including your intellectual property and company contracts, are in order and secure. Your business will be protected by a team of highly experienced and skilled counselors. We will provide sound legal and business consulting, personalized and detailed contractual agreements, and protection of your company’s intellectual property. You should focus on improving and growing your business without worrying about a competitor harming your brand or using your IP. That is where The Brand Protected® comes in.

CLICK BELOW to schedule a call with our team and learn how we can assist your business.

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