The Brand Protected® is an experienced and detail oriented practice in intellectual property law and estate planning matters.  Our firm specializing in contractual and proprietary laws and advises clients on asset protection through estate planning.  Our team collaborates with entrepreneurs, business owners, and enterprise team members to effectively navigate the pertinent laws and complex regulations that can come into play when protecting a company’s brand. Our mission is to help entrepreneurs legally launch, protect and own their brands by providing accessible resources and affordable tools readily available to large corporations.

Practical Experience in the Industry

Lourdes Hilliard, principle of The Brand Protected®, is a skilled and experienced attorney with 14 years of expertise in the industry. She practices intellectual property nationwide and estate planning in the state of Florida. Lourdes has worked extensively in matters involving intellectual property registration and protection, licensing, franchising, contracts, business law, probate, wills and trusts and family law. Through one-on-one legal counseling, she collaborates with clients to realize their personal and business goals. This includes brand protection through business development, structured intellectual property ownership and transactions, business agreements, trademark licensing, joint ventures, domain and web content protection and estate and business planning. She has spoken and advised on legal topics related to protection of intellectual property using blockchain technology and Brand Protection for the Little Guy.

In addition to her legal background, she is a Certified Small Business Consultant, participates in local Chambers, serves on various non-profit boards, including the Arts and Business Council of Miami, and is a member of the following prestigious organizations:

  • American Intellectual Property Law Association;
  • Dade County Bar Association – Volunteer for Dade Legal Aid Put Something Back;
  • Blockchain Council;
  • Florida Association for Women Lawyers Miami-Dade Chapter; and
  • International Licensing Industry Merchandisers Association.

Hilliard is a member of the Florida Bar Association where she serves on the Transition Committee for the Solo & Small Firm Section and New Jersey Bar Association. She is also admitted to practice before the United States District Court for the Southern District of Florida.  Lourdes has been recognized in Lawyers of Distinction where membership is limited to the top 10% of US attorneys and members are recognized based upon objective evaluation of an attorney’s qualifications, reputation, experience, and disciplinary history.

We are Entrepreneurs

The Brand Protected is proud to represent solos and start-ups across Florida and other parts of the country, because we understand the journey. For over a decade, Lourdes has operated two successful businesses. As a result, she has industry experience in real estate, product design, business development, production, manufacturing, sourcing, and project management.

As creative chief, she is so passionate about helping entrepreneurs that she founded Produced With Purpose™ Inc., a non-profit organization that provides experiences for young people to develop their entrepreneurial thinking and approach by helping bring their products and services to the marketplace. Produced With Purpose currently brings the largest Young Entrepreneurs Showcase to South Florida every Spring.

Educational Pedigree

Lourdes attended some of the best universities in Florida, including the University of Florida, Florida International University, and University of Miami.

She graduated with Honors from the University of Florida with a degree in Liberal Arts and a minor in Secondary Education. She left an indelible mark on the University of Florida. When she graduated, she was named UF’s Outstanding Female Leader, the top leadership award bestowed by the university. She was also inducted into the University of Florida Hall of Fame and Blue Key Honor Society.

She went on to obtain a Master’s in Business Administration, with Honors, from Florida International University. In 2004, she received her Juris Doctorate from the University of Miami, graduating Cum Laude.





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