Your brand is a promise.
Your brand is a perception.
Your brand is an expectation.
Your brand is YOUR asset.
Your brand is about you – the creative entrepreneur – who you are and what you have to offer. People have to know: what you’re offering them; why you’re qualified to sell it; and how it adds value to their lives. Otherwise, they aren’t going to buy your product or service.
The brand that you build is a promise of the quality of goods and services that you deliver. How valuable is this promise to you? How much is it worth? Truth is, that your PROMISE has limitless – tangible and intangible – value. This promise evokes a specific response from your customers. THIS PROMISE MUST BE PROTECTED. This is why brand protection and a strong business and legal foundation is so very important when launching your business.
Starting and operating a business is challenging enough. You’ve spent enormous energy creating a viable business idea, reducing it to a plan, and executing that plan. It’s likely that, along the way, you’ve endured setbacks, overcome obstacles, and modified your plan. You’ve devoted your capital to infrastructure, software, and salaries; and now you are ready to go to market. What effect would it have on you and your business if you discovered someone else was trading with your brand name? OR WORSE! What if you began to build a brand and later found out that those brand elements already belonged to someone else.
Through one-on-one legal counseling, THE BRAND LAB and the LEGAL LAUNCH LIBRARY™, our team will partner with you to realize your business vision from initial concept though market launch. This includes everything from business formation and brand elements to licensing and trademark protection to product development and finally web launch. Starting a business isn’t easy. As creative entrepreneurs, you want to create and share your gift with the universe. We get it. That’s why we are here to do the rest.
BUT WAIT. That’s not all. Think of the countless hours you have spent building your business – working with clients, researching technology and pulling long hours to build something you believe in. What would happen to that business if you were incapacitated or passed away? It isn’t a fun question to answer but it is an important one.
The sad reality is that without the proper business planning and estate planning documents your family members and business partners may be left guessing about what they should be doing if you are no longer able to work. Depending on your goal for the your future and the future of your business, you can make strategic choices to move you toward the vision.
At The Brand Protected, we will help you create a customized strategy to launch your brand and maintain your assets protected.
CLICK BELOW TO LEARN HOW WE CAN WORK TOGETHER TO PROTECT YOU AND YOUR BRAND.
An Entrepreneur’s Step-by-Step Brand Resource to Launch Products and Services.View
Estate Planning and Succession Planning for Designation of Assets for Business Owners.View